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Playbooks

Guides for running a modern high-ticket sales floor. Attribution, call analysis, ad testing, rep performance.

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Meta Ads Manager custom conversion rule setup screen
Playbooks··10 min read

How to set up optimization for standard and custom events on Meta Ads Manager

The algorithm is only as good as the event you point it at.

BH
Bashir Hilaly

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Playbooks·

First-click vs. last-click attribution — which model actually runs a high-ticket sales floor

Neither model is right. Neither model is wrong. The question is which decision you're about to make.