Notes on attribution, sales intelligence, and scaling high-ticket sales floors.

Ex $1B Marketing Director Engineers New AI Software That Automatically Attracts High Quality Leads and Helps You Double Close Rates — Guaranteed.

Custom Dashboards — the metrics view that matches how you sell

A composable canvas for your numbers: drag, resize, filter, and save the view your operator actually reads at 7am.

How Northwind Coaching rebuilt a 3x close rate in ninety days

An inside look at a $14m/yr high-ticket coaching operation — and the attribution cleanup that made it scale again.

How to set up optimization for standard and custom events on Meta Ads Manager

The algorithm is only as good as the event you point it at.

First-click vs. last-click attribution — which model actually runs a high-ticket sales floor

Neither model is right. Neither model is wrong. The question is which decision you're about to make.

Ad fatigue is a story operators tell themselves

A short note on why the data usually says something else.